CONSERVATION
“People protect what they love”
CONSERVATION
Re-wilding and protecting landscapes, conserving biodiversity and wildlife aided by and for the benefit of tourism.
With the adventure and experience-focused travel market growing by the week, how do we protect our wild areas whilst providing an opportunity to immerse and educate?
Creating plaster casts of paw prints is a great way to educate kids, outside of vehicles and engaging directly with nature. Image thanks to El Karama Lodge.
Increasingly, people enjoy travelling to wild areas of the planet where they can escape the hum-drum of the busy, modern world. At Green Travel Marketing, we are guilty of the same. Off-grid adventures to truly appreciate our surroundings and reconnect with nature but is this a bad thing for the environment and its wildlife?
As Jacques Couteau rightly says, “people protect what they love” and how can people protect what they have not even been able to appreciate?
This is where sensibly managed conservation-focused tourism can really have a positive impact and this is where GTM comes in.
One of the biggest challenges today comes from our increasing human populations and the stresses this puts on our wild spaces around the world. Human wildlife conflict is on the increase and the pressures on wildlife are clear to see. Tourism, when properly managed, and designed can and does have a hugely positive impact on such challenges. From private land owners in Laikipia such as El Karama to properties based on government run national parks, each have a clear and important role to play in protecting the wildlife and landscapes for generations to come.
Wayo Africa trained the Rhino Rangers who patrol the Serengeti for poachers. The presence of Wayo’s light-footprint walking safaris in these remote locations also provides additional support to the patrol.
By engaging clients in positive conservation whilst on their travels offers a powerful and often transformative experience for all. You leave your holiday knowing your hard earned money invested in your trip has been and will continue to be put to good use. You also leave with a real sense of connecting with nature.
At GTM we to support our clients as they work hard to develop these positive conservation successes and experiences for their guests. It is only with long term vision, investment and consistent communication that conservation can continue to thrive.
